SEO and SMO is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings.
In the search engine optimisation arena you’ll hear social media marketing and SEO services being mentioned in the same sentence increasingly often. When choosing an SEO services company they need to be one that has expertise in both areas. You may be wondering way these seemingly very different internet marketing disciplines should work so well together – here’s a brief overview of how:
Search engine optimisation
SEO is all about boosting the online visibility of your site and certain webpages via organic search results delivered by the various search engines. Organic search engine optimisation is forever adapting and changing which means your use of the various SEO services available will change with time. There will be specific elements of SEO marketing that become pivotal to an online businesses’ strategy at different times. This can include video search, local search, industry related search or image search.
Social media marketing
Social media optimisation is about using a variety of online portals to raise the profile of your business. There are a growing number of social networking sites to choose from but there are some big names that most businesses will use such as Twitter, Facebook and YouTube for example. Throughout the past 5 years the internet world has seen an explosion of social networking sites erupt into the internet marketing sphere and they now play a significant role in our business and personal lives.
Although each discipline is patently different they work together exceptionally well. It could actually be said that one would fail to thrive without the other. Both SEO and SMO will raise the profile of your website and will help raise conversions one via rankings the other via brand awareness. Both have pros and cons but together they can be a winning combination.
